Yu Zhu is a designer
Focused on the digital.
UIUX, Service and System design,
Cockpits, Websites, and Apps.

Hey guys, I’m Yu, a digital designer who enjoys creating order out of chaos. Have contributed to different design teams and brands, such as BMW, NIO, Jaguar, Land Rover, HERE Map, Bosch, Corona, Imille, Yara... Currently working at Volkswagen's software subsidiary Cariad.

I live in Shanghai with my dog Naitang. In my free time, I enjoy playing baseball, squash, and cycling. I'm a big fan of prosciutto and gelato. No one can say no to Italian food. That's also the reason why I did my master degree in Milan, Polimi. What else I love? Ocean, K-Pop, Jazz, beautiful shoes, manga, home decor, and organizing ( Hire me, I'm a good organizer 😂 ).

More thoughts, work, and trips:
Behance, Linkedin, Instagram.

UX Strategist @ Cariad
Sep 2023 - Now | Shanghai, China

Design Manager @ Yara
Jul 2021 - Aug 2023 | Shanghai, China

Lead UX Designer @ NIO
Oct 2020 - Jun 2021 | Shanghai, China

Senior Specialist UI Concept & Usability @ BMW
Dec 2018 - Oct 2020 | Shanghai, China

Senior Interaction Designer @ Alibaba
Nov 2016 - Dec 2018 | Shanghai, China

UX / Visual Design Intern @ HERE
Nov 2015 - Mar 2016 | Berlin, Germany

Service Design Intern @ Bosch
Mar 2015 - Aug 2015 | Stuttgart, Germany

Interaction Design Intern @ Imille
Jun 2014 - Nov 2014 | Milan, Italy